6 Social Media Optimization Strategies to Increase Website Traffic

Two important tools available on the internet and are at the disposal of business owners, right now, are websites and social media.

Creating your website may take lots of work, but once it has been developed, it becomes a very powerful platform which you can build your business on. But getting your target audience to visit the website is another challenge, and social media provides one of the best ways to address this.

Here are six strategies that you can use social media optimization to increase the visitor traffic in your website:

  1. Develop a plan and follow it – Not having a plan at the onset will most probably lead to some of your content not properly getting through. Creating one will help you identify the correct social media tool to use, the content that should be highlighted, and even the number of posts or tweets you need to target within a day. Creating a weekly schedule can help you map out your activities and the corresponding content.

  2. Each Social Media Channel should be Treated Differently – Each social media channel that you will use will also have different types of people using them. Adjust your content to fit the audience that you are communicating to. For example, LinkedIn has more business oriented people using it, so content should be more in-depth and professional.

  3. 110% Customer Service – A personal message via Facebook or Twitter without any response leads to loss of trust from the audience. On the other hand, a timely response leads to a very satisfied customer and most probably longer lasting trust. This is regardless of whether the message or feedback that you receive is positive or negative. Treat this attempt to reach out to you as an opportunity to reach back.

  4. Maximize on Mistakes – Because a mistake is bound to happen, at least once. And treating it like it is the end of the world will not make anything better. Learn from the mistake or if possible, use it to your advantage.

  5. Track your data and discuss it – Data from your social media channels (number of likes, follower growth, clicks) is a very effective way of seeing how your website is doing compared to other businesses. It also gives you hard data on what strategies may or may not be working.

  6. Stay active – As obvious as it may sound, always be online (if possible), and keep updating your channels. At this day and age, the attention span of people tend to wane very quickly. A new post or tweet every now and then keeps the interest (and partnership) going.

These are just some of the many strategies that can increase traffic in your business’s website. Specific strategies can also be developed for specific types of businesses. To learn more about this and developing your own website, you can reach us via Viiworks website or call us at +632-846-8844 or email us at info@viiworks.com.

Social Media Trends to Watch Out For

Social media is defined as “the interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks”, most usually through the internet. It has been around since the 90’s and has consistently evolved into what it is now, a super-fast highway of information, used by many people around the world to communicate and interact.

As social media evolves, certain trends also develop due to the changes brought about by this evolution. When new social media technology is introduced, it is quite likely that a new social media trend will follow suit.

For 2013 and 2014, here are some of the significant social media trends that many should keep their eyes on:

1. Social Content is King: Content has become a foundation on which social media marketing efforts are built on. With the Google+ platform, content becomes even more important in archiving and indexing search results.

2. Social Media Content Management is Costly: Digital marketers are beginning to realize that even if social networks are free, the resources needed for social media management are wide in scope and expensive. Researching and developing content, publishing and managing, consume so much time and require skills that cannot be found anywhere so easily.


Photo credit: Matt Hamm / Foter.com / CC BY-NC

3. Twitter will soon be cooler: Twitter has already penetrated the minds of many a youth and is no longer a mysterious social networking tool. Brands will definitely be looking into focusing more on how twitter will be extending their reach.


Photo credit: Poster Boy NYC / Foter.com / CC BY

4. Facebook will still have its Grip on Social Networking: And will still continue its strong growth and dominance as the basic social network of choice since it has already established itself for mobile ads and integrated itself with different apps and platforms. Even with Google+, it still has the potential to thrive since platforms usually complement each other, than compete with each other.



Photo credit: Cаt / Foter.com / CC BY-NC-SA

5. Visuals are the Key to getting Attention: For example, Pinterest has transformed from a way to share images into a way to refer sales for online stores. It has even surpassed Facebook in some cases, as a platform that creates revenue.

Though visual social media trends are still young, it is rapidly evolving and impacting the interphases and designs of many platforms. Make sure to always consider using high resolution images in designing and creating your content.


6. Responsive is now a Standard: When developing social mobile web content, always take into consideration that the users will also be using their tablets and/ or smartphones. Responsive web technology is now the norm with many new websites.

These trends may seem intimidating and confusing to many, but they can actually be turned into opportunities for starting or even old companies. Just make sure that you are up to date, since the fast pace of technology is bringing about more changes in the web’s social media trends.

To know more about social media trends and how your company can be up-to-date, contact Viiworks or by calling at +63 02 846 8844 for inquiries.