4 Guidelines for Giving Website Conversions a Boost


When it comes to the topic of “website optimization” (this term refers to the art, and oftentimes science, of amplifying conversion rates and refining the performance of a website), the most common question you may ask yourself is, “How will I begin this process?”

The thing is that you can basically make use of limitless methods to make your website look and perform better. You are only limited by factors like resources and time. When the website optimization procedure is executed well, it will result in substantial gains in revenue and conversion rates. Giving your conversion rates a significant boost is absolutely critical, since this is the basis for high sales figures.

So what is a conversion anyway?

Web conversions are factors which will have the biggest impact in the success (or failure) of your objectives and online marketing strategy. Each conversion means that you were able to convince the people who visited your site to do something for you, whether they had to fill out a contact/lead form, get a whitepaper from your website by downloading it, sign up for a webinar or a newsletter, or purchase whatever product or service you are providing.

Even if your business has a website that promotes your brand, improper web optimization will render it useless since it will not generate leads and turn website visits into sales.

Whether this is the first time you are working on this, or if you are well versed in it, you must make sure that the webpages contain a number of important elements that are vital for boosting conversions. The first thing your campaign must have is a CMS (Content Management System) that will let you to add or edit the content in the site.

The following tips will make sure that your corporate marketing site will have an increased conversion rate:

Pay attention to your meta descriptions and page title tags

Each page in your site must have a meta description and title tag with an ample amount of keywords. These elements are important because they are normally the first impression of your business that is given to potential visitors. This is based on what they will see in organic search results, so it is best to make use of keywords so that customers will click through.

Every meta description and title tag has to stand out from the other aspects of your website. Put your keywords here, but make them concise. Since the ideal meta description must be around the range of 120 to 150 characters, you have to be creative when it comes to producing a title which will represent your page. Your efforts so far will help your corporate site show up in the SERP (Search Engine Results Page), but you have to make your words encouraging enough for users to click on the link to your page. This is where the “calls-to-action” comes in.

Test the headlines after writing them

The next crucial part of your business site is the headline, as this will be the first thing your visitors will see the moment they land on your page after clicking on your link from the SERP. Make sure to think carefully about what message your headline will convey, as the average internet user will have an attention span of a few seconds before moving on to something he or she finds interesting.

What subjects do your readers want to know about? What are the topics which are currently trending in your industry? How will you be able to keep the readers interested in your content, and ultimately convince them to do the action that you want them to? The secret here is offering a reward for people who stayed and read your website copy.

Utilize the “calls-to-action”.

These CTA or Calls-to-action phrases are usually found in headlines, buttons and links which are used to incite an action from potential customers who are in your site. Be creative about your messages and compare them to see which ones are the most effective for increased web conversions.

The CTAs that are common in most e-commerce websites nowadays are “Buy This Product Now!” and “Add to Shopping Cart”, and you can try replacing “Sign Up” with “Get a FREE account now!” or “Want Some Free Music?” instead of the plain “Click Here” phrase. These calls-to-action will be best for your web optimization activities because they will generate a desire to do something at that moment.

Implement forms which are easy to submit.

Once you are able to convert a potential buyer into a sale, the customer has to fill up and submit a form that your site provides. Remember that a simple form is an easy form, so keep your form fields at a bare minimum so that the consumer can give you the necessary information without the frustration.

You can get other conversion techniques from this infographic:

Website Conversion and Usability Checklist

Use these guidelines and you will surely give your website conversions a boost!


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