Connecting with other people via your favorite social media platforms has evolved from a mere niche activity to a trend which continues to capture the attention of internet users around the world.
Based on a study conducted by the Nielsen Company, over 67% or two-thirds of the entire online population would regularly visit “member communities” such as blogs and various social networking websites. A survey that was done by Variety magazine showed that six out of ten (or 60%) teenage correspondents are more likely to trust and buy products which are recommended by celebrities on YouTube instead of Hollywood stars. Finally, a survey campaign that was organized by Burst Media (a known digital agency) emphasized that adding influencers to a marketing plan will increase its chances for success.
So what is an influencer?
These people have the power to control the opinions of a particular audience because of their extensive reach, authoritative voice and huge network of viewers, readers or followers.
Their talents and “influence” are made use in a form of social marketing that is known as Influencer Marketing, where the marketers will make a list of these special individuals who made use of podcasts, video clips and blogs to propel themselves into celebrities in the world of social media.
— Pratik Mohapatra (@mohapatrapratik) September 9, 2015
The moment these people have become so popular to the point that they have their own sponsors (these are advertisers who reimburse them so that they can position advertisements in their content), social influencers will then have the ability to inspire others who want to try doing what they do.
In the networking space of today, you have to make use of your time well and be careful with the people you choose to connect with. The internet is composed of two types of networkers: the seekers and the posters. Your target market is considered the seekers because they are usually online to look for a particular service or product.
On the other hand, your business is considered the poster since your brand utilizes marketing strategies like offers, guidelines and other resources of relevant information to help sell your products and services. The best places to find seekers include fan pages, online groups, forums and various discussion areas.
How can you help your brand grow with influencers?
To get started, consider creating profiles in the top three social media platforms: Twitter, Facebook and LinkedIn. These websites contain large online communities that are overflowing with potential influencers. It will be easy to find these high-level networkers since they are often online, with their detailed and completed profiles, and with more than 500 connections following them.
Examples of these people include the media, executives and the decision makers who have become the movers and shakers in their specific industry. Do not be discouraged from sending a connection request even if you do not know them personally, since your business can show them what it can do for them, not just what they can do for your brand.
— Meagan Wade (@meaganwade) September 9, 2015
Another effective tactic used by social marketing is interacting with online users in forums, blogs or groups that express their interest in products or services like the ones your brand is offering. Feel free to send contact requests and inform your potential connections to expect these invitations. Tell them that they share your interests and that you want to continue developing your professional network. If no one or only a few users accept your request, have your social influencers endorse the brand, and watch your numbers go up!
Just how powerful is the influence of these individuals anyway?
When it comes to promoting your brand, why are these celebrities of social media taking center stage every time? The answer is simple: More people are glued to their electronic devices or computers instead of spending time in a movie theater or even the TV.
— Broadcast Venue (@BroadcastVenue1) September 9, 2015
The fact is that these gadgets are better suited to go with their outgoing lifestyle. This means that any business that wants the current target audience to trust its marketing has to get rid of traditional media and make use of consumer-to-consumer marketing or peer-generated content to drive trust.
Do you want to instantly attract potential customers to your brand using the social media platforms? Keep these tips in mind:
- Most of the social media users who are within the ages of 13 to 24 tend to stop and read rebellious messages (posts that and funny and gave them the impression that they did not have to grow up).
- A lot of people on social media respond well to posts from influencers that convey reflective messages (these posts made people feel like they were not alone when they experienced something or felt a particular emotion).
- Because many people have gotten used to finding content like these on their favorite social media platforms, they will most likely gravitate to a business that offers content like that. It is to your best interest to incorporate influencer marketing in your brand for it to succeed.