More than a third of the population in the UK are now doing their shopping online, while less than a third do their shopping in stores, and a smaller group splits their shopping between the two.
These statistics may not necessarily sound so significant, since online shopping has now become quite common place.
Photo credit: Ed Yourdon / Foter.com / CC BY-SA
Why is Online Shopping so Appealing?
One of the main reasons cited by many people: it is much cheaper than shopping in stores or malls. Based on a comparison done by broadbandchoices, there is resounding difference of prices in online shops and traditional stores and malls.
Another reason that online shopping has become so popular is the flexibility, since shoppers are no longer constrained by time. The access to so many choices, at once, is another appeal of online shopping.
Photo credit: Ed Yourdon / Foter.com / CC BY-NC-SA
What is mobile shopping?
While most of shopping is done through laptops or desktops, an increasing number of shoppers are also beginning to use mobile shopping.
Mobile shopping is shopping online using a mobile phone, and has been increasing in popularity, just recently. One of the possible reasons for this is the small screen size mobile phones used to have and the slow connection of these devices, but since the introduction of smartphones and tablets mobile shopping has become more comfortable for shoppers.
With more and more models of smartphones and tablets being introduced to consumers, experts believe that we may see a further increase in the popularity of online shopping.
Will traditional shopping be replaced by online shopping?
Despite how popular online shopping may get, will there be some items that shoppers will not just be settled with buying online? Not necessarily.
Based on Broadbandchoices’ research, evidence gathered points to an increasing diversity in products, and “if it can be delivered online, it can be sold online- there are no restrictions”.
Online shopping is unlikely to reach its peak soon as there are still many opportunities untapped by companies. Relationships between platforms like smartphones and TVs is one such opportunity, while internet connected televisions opens up a slew of possibilities for online shopping an shoppers.
Going back to the question “Will traditional shopping be replaced by online shopping”, experts say that we may see the two coexisting in the future, with online shopping offering cheaper alternatives to offline shopping, but with traditional stores also finding their own means of competing with online shops.
To learn more about the online shopping and its business opportunities, you can contact Viiworks or by calling at +63 02 846 8844.
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