Important SEO Techniques: What to Avoid

Many don’t believe in SEO because they:

  1. Have tried to do SEO on their own but didn’t gain any results
  2. Think SEO is too expensive to invest in
  3. It takes too long to gain rewards
  4. It looks too technical to do

If you happen to agree to any of the reasons above, we understand. A business only succeeds through careful decisions and cautious handling of finances.

But did you know that the number #1 mistake often made when maintaining a website is when it’s NOT implementing SEO from the beginning a website was made?

If you think about it, the earlier you optimize your site the more opportunities you will rank well for your keywords.

Also, many case studies has shown the effectiveness of implementing “white-hat” or legit SEO strategies on a website. Website traffic grew, customer-bases increased, and business profits went up the charts!

Unfortunately, we know a day is not long enough for one to handle all management aspects of handling a business, to balance life with work and in addition, study SEO.

If you have or haven’t tried implementing SEO on your website, this ebook will give you a bird’s – eye view of the most important things NOT TO DO on your website.

This way, you can study SEO at your leisure and be geared away from the bad stuff to avoid Google penalizing your website.

What to find in this ebook:

This ebook comprises of SEO strategies TO AVOID that were once loopholes made by webmasters to trick search engines in accessing their less-than-valuable web content.

What to Avoid in SEO eBook Table of Contents

  1. What is SEO and Why Is it Necessary

    People nowadays always use the Internet to look for products, services or information. Investing in a good SEO provider or doing your own quality SEO will ensure your content is optimized for search engines and your web- site ranks high within the search engine page results (SERPS).

  2. On Keywords

    Using keywords correctly throughout pages of a website can be critical when you are trying to improve search engine ranking as part of your Internet marketing strategy.

  3. On Content

    SEO content is any content created with the goal of attracting search engine traffic. Avoid hiding texts or changing web content too much to avoid search engine penalties.

  4. On Link Building

    Link building (alternative spellings include ‘link building’ and ‘link-building’) refers to the process of getting external pages link to a page on your website. It is one of the many tactics used in search engine optimization (SEO).

  5. On Social Media

    SEO and Social Media work hand-in-hand. Similar to SEO, abusing its features can be annoying to both users and search engine.

  6. On Directory Submissions

    Web directories serves as a huge database for the search engines to show relevant results into their search engines. But there are restrictions and tips on WHERE to share information about your website.

  7. On Redirects

    Deceiving the search engines or displaying different content to what was made available by search engines can earn your site Google penalties.

So download this free eBook on what to avoid in SEO so you can slowly but surely implement SEO minus the fear of getting penalized.


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Are Web Icons Better As 2D Or 3D Graphics?

Fundamental differences between 3D and 2D icons design

Three-dimensional icons simulate lighting effects to produce textured images that are rendered in three dimensions. Web design and development experts recommend the application of multiple light sources in modern web design, as long as they follow the basic laws of physics. These lights normally make 3D icons appear authentic and soft.


3D and 2D icons differ in that the former has volume and thickness along with length and width, which are expressed using different techniques to achieve the desired illusion. Two-dimensional icons are easier to render compared to 3D icons simply because they use a single perspective and are flat. As a rule, soft shadows that are barely visible and detailed highlights are missing. Shades are also applied, albeit sparingly.

Icons that are 3D in nature boast several features missing in 2D icons, but their application is limited because they are static mathematical representations of data. 2D objects or media clips could make 3D objects or icons for a website largely unnecessary. These images used in the video clip have dimensionality because of animation and immersive sound.

Software used in making 3D models allows that dimensionality to be expressed. Properly displaying 3D icons in context with other objects on the site is a crucial step.

Are 3D web icons authentic or artistic?

Depending on your preference, the weakness of using 3D web icons is ironically the realism and details of their images. The graphic designer can let his imagination run wild when creating any graphical assets for website design and development project. For example, using a desktop computer as a subject, draw it based on what you see, but take away the highlights, shadows and details. Your consciousness will still recognize that it is a PC because you are already familiar with it.

There are times when 2D schematic drawings are more useful compared to 3D models. It is up to you to determine what works best. High quality 3D icons must thoroughly render every detail for a realistic finished product. The true challenge lies in balancing realism with artistry, and for any graphic designer, herein lies the true reward.