Creating an Effective Website with Website Scope

A meeting to discuss website scope

When it comes to website design and development, planning is crucial to ensure an effective and efficient website. A well-thought website scope makes all the difference in creating a website you can certainly be proud of.

But why is it that we rarely find website scope as part of a site development project? Three of the most common reasons are time, knowledge and process.

Time

Preparing a website scope is not a quick-fix process. You need to devote time and resources in order to create a scope that meets the requirements of the website and the client.

Knowledge

Since not many people make website scope an integral part of their project, there aren’t a lot of information that will help developers and campaign managers get started. This lack of knowledge is what impedes businesses and website developers from creating a website scope.

Process

What constitutes a good plan or scope? What information should be included and what can be omitted? These questions are often what lead most people to shy away from pushing forward with a plan.

These reasons then lead to the next question: How important is a website scope? Here’s why.

  • It helps set clear expectations on the goals of the website as well as the key metrics and milestones that need to be met.
  • It helps developers choose the right platform for you depending on your needs and preferences.
  • It offers a realistic perspective of the requirements and processes needed to achieve website goals.
  • Clear guidelines allow task-holders make better decisions.

When the requirements, processes and goals are clearly illustrated, it’s easy to see whether your goals are met or not. This makes the process of website development seamless and easy to follow-through. In addition, it helps avoid mistakes that may cause delays.


Mistakes to Avoid When Defining a Website Scope

Now that we’ve establish the “Whys” of defining a project scope, it’s now time to look into the common pitfalls to avoid.

Not putting the agreement in writing

In any agreement, it’s a must to always put everything in writing. The agreement should be reviewed and signed by every party involved. This is to ensure that everyone understands the project requirements.

Not asking the right questions

A website scope is highly dependent on the information that you can get from the client. Without the right or incomplete information, your plan may not completely address the needs of the clients. Hence, it’s important to ask enough questions and make sure that you’re asking the right ones.

Making too many assumptions

Avoid making assumptions on the various elements of a website scope. Facts and not guesses or hypothesis will help you create an objective and realistic plan.


It is understandable that mistakes do happen due to various reasons. The key to a good website scope is to ask the right questions to determine the goals, the processes and requirements. Before we go into the key questions you need to ask, let us look at the benefits of these questions:

  • Allows you to understand the business, their audience and preferences of the client.
  • Offer clients a quote that meets the needs and expectations of the clients.
  • Create a website that showcases the business’ mission and vision.


Key Questions That Will Define Website Scope

Now, let’s get down to the essentials. Here are the some of the key questions you need to ask to create a solid project scope:

What type of website will I build?

What kind of website do you need? Is it a blog, an e-commerce site or a landing page? All of these sites require good web design but the production process, strategy and timeframe differs.

When do you need the website to be completed?

Deadlines can be tricky and can sometimes cause misunderstanding between the client and the web development company. Asking this question will allow you to set realistic expectations on the completion of the site.

What is your budget?

Budget will determine the features and scope of the project. This is why it’s important to determine the project’s budget ahead of time, which can be done during website scope planning.

Who is your website audience?

Knowing who the website is for will help you plan the website’s architecture to meet the audience’s needs and preferences.

What are your website goals?

What is the website for? Is it for sales or for building an online community? Or is it for generating publicity? Whatever the goals are, you need to make sure that you are aware of them so you can create a website that’s tailor-fit to such needs.

What is the content type and message of the website?

Determining the website’s message and content type will help you plan how the said content will be shown on the website.


These are just some of the key questions but they are enough to get you started on the right path towards creating a website scope and a website that’s tailor-fit to your client’s needs and preferences.

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