Creating a website for company is crucial in establishing brand awareness and identity on the World Wide Web. It is also a great way to gain the trust of your customers. Your website will serve as an online portal where your customers can communicate with you.
When planning a design for an e-commerce website, there are far more important things you need to consider apart from the cost. Knowing the different design elements will help you create a website that best captures your brand identity.
Your homepage’s design can make or break your success online. The most crucial aspect of a homepage is the call-to-action feature. Good web design companies know that the call-to-action directs customers to purchase or subscribe to their company’s products/services. It usually describes a new product, special items, or a sale, and often accompanied by an enticing image.
Apart from its aesthetic effects and increased profit, beautifully-designed call-to-action buttons help showcase good customer service.
Choosing the site template for your website is as important as the logo and website color template in defining your company’s brand. It’s important to create a seamless navigation for consumers using a unified webpage frame. It consists of a header, menu bar, sidebar navigation, and footer.
Products, categories, descriptions and other items should be arranged properly to avoid confusion and clutter. The use of sidebar for advertisements is a good idea, but should be kept at minimal. This will let customers focus on your products instead of whatever is showing on the sidebar.
Branding and Corporate Identity
Creating a logo is one of the most important web design elements every e-commerce website should have. It is a representation of your company’s values, philosophies and vision. It tells your customers about you, and what you can offer them.
E-commerce website logos can be anywhere from colorful and fun to clean and professional. They can take advantage of fonts that are streamlined, or blend them for other creative or child-friendly outputs. It all depends on the image you would like to create for your company.
Another thing you need to keep in mind is to be consistent. Whatever platform you use, be sure to use the same logo to create corporate identity and brand awareness.
Choosing the right design elements for your e-commerce website is as important as your marketing strategies. You can do this on your own, or you can hire a professional web design and development firm to help you.
Not only these professionals have the experience and skills, they also offer a wide range of website solutions that will meet your various business needs.