seo | ViiWorks - Part 2

Boosting your presence online falls on how you manage different web services. The best websites know which services tend to attract more following than others. How important is it to know which are best for your online business?

Web Services: Why you Need Them

Imagine your company being launched in the World Wide Web without any introduction or even a reminder that it exists. Any product, service or commodity needs an advertisement to let everyone know about it. How will you gain customers and sales? Yes, you can use traditional marketing tools like brochures. However, in an Internet-driven society, online marketing offers a better solution.

An effective online marketing strategy is your key to creating an online presence. Web services allow you to choose a wide range of options to increase brand awareness of your company. For a meager amount, your website gains more customers, and eventually become a major player in the market.

Knowing Your Options

There is no specific tool that can guarantee immediate results or success for your business. Understanding the different online services will help you choose which one best meets your business needs. Here are some of the best web services for your website:

– Social Media Marketing
Almost everyone has either a Twitter or a Facebook account these days. You can use these social networking sites to promote your products/services. Social media also allows you to share relevant content like articles and news that offer consumers useful information. It also lets you reach your target audience in a quicker and more efficient manner. Social networking sites are a great way to connect with potential clients and other complementary businesses.

– Website Design and Development.
Having a company Facebook or Twitter account is great. However, it is better for companies to have a well-designed and optimized e-commerce website. A website allows customers to learn more about the company and its services. It also makes it easier for consumers to connect and communicate with you. Engaging your customers through your website will give you an edge over your competitors.

– Content Writing
The rule on the World Wide Web is “Content is King”. It is important to provide your customers quality and relevant content. A well-written article regarding a particular product or service will help increase your online visibility and search engine results ranking. It helps improve the web traffic and lead generation capabilities of your website, which converts to more sales for your business.

What To Choose

There is no shortcut to gaining success on the Internet. You need to have a solid online marketing plan that meets the needs of your business. Choosing one web service over another is not as simple as you think. There are pros and cons you need to consider.

You can do this on your own, or you can hire a professional to help you. Either way, you can be sure that your Internet marketing results will yield positive results for your business.

Web design companies have the technology world to thank for all the astounding changes and developments in web design and development. These innovations have made it easier for them to create, design and optimize websites. Apart from that, there are several open source resources that allow faster and more efficient streamlined processes.

Web development and design is a growing industry that continuously awes us with their unique and exciting innovations. Here are some web design solutions to look forward to:

1) Big Icons
This e-commerce solutions trend partially started from those popular icon designs of Mac OS X. Mac users are treated to big icons when launching an application, making it more appealing and fun to look at. Fortunately, you don’t need to get a Macbook just to enjoy these huge and cute-looking icon designs since most websites now opt for it.

2) Dynamic Thumbnails
Although quality content is more than enough to pique the attention of readers, the use of interesting and fun images is a better attention-grabber. This is why the use of image thumbnails is one of the most popular trends in web design these days. Dynamic thumbnails for page previews helps make the site look visually stimulating and interesting.

3) Slideshows & Image Galleries
More and more websites are using image slideshows in their web layouts. These galleries are perfect for a quick preview of website content. Examples of these are demo screenshots, blog posts with have featured images, photos, and portfolio entries.

4) Banners and Ribbons
This e-commerce website tactic has been available for a long time, but it just recently became a mainstream element. There are more sites that are using tiny ribbon badges, banner navigation bars, and corner ribbons. Google is likely responsible for blowing up this trend due to its enormous collection of comprehensive tutorials.

5) Responsive Web Design
Responsive web design is another emerging trend in web development and design. It is so popular that it may become a standard element in web designs. But what is a responsive web design really? Wikipedia defines it as an approach to web design wherein a website is created to obtain “optimal viewing experience” on different platforms from computers to mobile devices. Basically, it aims to make it easier for consumers to view your website on any device without compromising the site’s design and usability.