seo | ViiWorks

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We are getting a lot of questions about SEO from clients and we thought of compiling them here as reference to everyone who has similar questions about SEO.

Client: What tangible results can you give me from onsite-seo?

By definition, onsite SEO is fixing a website to make it search engine friendly. This is pretty technical and is not done for search engine compliance alone but also to drive results.

Here are some question guidelines to see if your website is optimized to be search-engine friendly:

1. Is your website using the right keywords to be found by search engines and be seen by your potential customers?

2. Is your website taking an enormous amount of time to display videos, photos and content? Onsite SEO can optimize content so it will be search engine and user friendly.

3. Is your content original, worth reading, and viral worthy with the right keywords in place?

Google has expert eyes to see if your website has relevant content. If Google finds your content spammy, has plagiarized content (with no credit or hyperlink to actual source), or of less quality, you should not expect your website be found on search engines.

Client: Why should I get SEO services?

SEO work is not a one man or two man’s job. It involves a team of experts working on different aspects of SEO. Team members are a copywriter, an SEO strategist, a proofreader, a linkbuilder, a data entry specialist and more.

You can think of an SEO team as a 24/7 marketing team which continues to work after office hours. Traffic from potential customers continues to go to your website. Building quality articles especially for highly competitive niches such as travel, food, health, real estate, etc. will take a lot of articles to be written, posts to be shared strategically, linking to other websites, referring traffic to your website, etc.

More so, search engines update their rules from time to time. It is the same with user behaviour’s online activities. Having your own reputable SEO company work for you will eliminate all guess work on how to overcome this changes and continue your increase in ranking in search engines.

Client: What benefit will I get form it?

Everybody uses the internet to research for a service or product before making a commitment (purchase). Having the right internet presence would surely direct customers and profit to you.

According to a Nielsen global survey,

… the Internet is an important influence on consumers interested in buying new products in categories like electronics (81%), appliances (77%), books (70%) and music (69%). The trend is catching on in consumption categories too—such as food and beverages (62%), personal hygiene (62%), personal health/over-the-counter medicines (61%) and hair care (60%)—with respondents in Asia-Pacific, Latin America and Middle East/Africa most engaged in online decision-making. More than half of all global respondents consider the Internet important when it comes to purchasing new clothing (69%) and cars (68%).

Client: What effective keywords should I use for me to rank number one?

Onsite SEO provides keyword research for you. To rank #1, paid ads can be used to give quicker results. For offsite SEO, it will take longer time to build traffic organically especially for those belonging in a tight niche or market (e.g. hospitality, health and wellness, travel, etc.)

Client: Why is SEO expensive?

As answered previously, SEO compromises a team of experts doing their function to give results.

Imagine paying a team of 5 or 10 people in a month (wages, benefits, plus all the motivational schemes to make their creative juices running), plus all the tools used to create, maintain and monitor your website’s search engine rankings.

However, if you compare the expenses of traditional media costs like in TV, print, or radio commercials which are shown in a limited time, and add the costs of producing these advertisements, you can benefit more with SEO which drives long term results and is one of the most affordable and effective marketing strategies.

Client: Why does it take so long to get results (for 6 months)?

Offsite SEO is the organic way of increasing search engine rankings. Of course it will take time to write contents, build an audience and links to drive enough traffic.

For faster results, you can opt for PPC. However, it can be pretty expensive especially if done constantly to retain rankings.

Client: What ROI will I get?

The more internet searches where your website would appear means more traffic, more people knowing your company, more potential customers. Next step for every SEO company is converting this leads into traffic. Data derived from analytics due to increased web traffic can also help your business make good decisions into where to focus your marketing and sales efforts.

Do you have inputs regarding the article above? Do you have an inquiry about SEO? Or if you are interested to avail of our SEO service, you can:

Send us an inquiry via our Viiworks contact form.

Tweet your questions or comments with hashtag #viiworks.

Or call us at +632-846-8844.

Tired of researching about too many SEO tricks? Frustrated on which advice will work on your website from hundreds (and even thousands) of blogs and authority websites to find little gems of information? To help ease your burden, see the best 10 SEO secrets below.

1. Create an incentive for web-content-creating audience.

It is stated everywhere that to create quality web content you MUST focus on the value your content will give to a select group of users who own websites (e.g. bloggers, small business owners, media, etc.) and can give links to YOUR content.

Why?

Getting content, finding the right keywords, fixing website structures are fairly easy compared to getting good links.

"The content is merely a tool. The real goal for any brand is relationships of value." –@jeffjarvis #ContentlySummit

— Contently (@contently) June 18, 2014

2. Hire the Right Resources

If you have time in your hands, you can research all day about SEO and digital marketing, which others had spent a decade to become good at. If you are patient to learn on your own and don’t mind not having good ROI for quite some time, then go for it.

But I doubt you do.

You want to get top placement as fast (and safe and legal) as possible. You want to claim the massive opportunity the web could provide you despite the too many things to learn about digital marketing.

So start pooling the right resources. You can rely on their digital marketing expertise and they’ll do the dirty work for you so you can concentrate on other business aspects.

3. Use the Right Tools and Software

Many will state this is rubbish from the danger of acquiring too many non-quality backlinks.

In truth, it’s not the software’s fault if they were all powerful in their functions. The software relies on its user to drive quality results. These softwares when used correctly, can make you a God of online market research, be an engagement guru, and the all-knowing expert in your industry.

Below are some recommended SEO softwares are below. These tools will help you achieve remarkable results:

* Raven Tools is a powerful internet marketing platform for agencies and professionals offering SEO, social media and online advertising tools as one package.
* Radian6 allows you to quickly and efficiently track, monitor, and react to comments, questions, and complaints as they happen.
* Hitwise delivers daily insights from the world’s largest sample of online consumer behaviour to help marketers increase the effectiveness of their marketing campaigns.
* Compete helps you to monitor your online competition, benchmark your performance against your industry, and discover new business opportunities.

4. Interlinking

Let’s say you have a blog. On the web post’s sidebar, you have a widget (a small area) listing 20 of related articles. Each item list links to their own pages, and each page have their own sidebar of other 20 related articles within your website. Repeat until you have crawled all your articles.

There are 3 reasons why interlinking is very helpful to SEO:

1. It provides user further reading options and suggestions, which are hopefully helpful to them
2. It increases visitor length and pageview, which Google really loves
3. Interlinking with old articles helps increase rank of internal pages and helps building relevancy to a page

If you need a visual representation of how interlinking happens, check image below.

5. Start with an Old Trusted Domain

If you can acquire an old trusted domain, get it. Old domains rank much better in general.

Otherwise, if you can integrate a keyword you are aiming for within your domain, do so.

6. Google has developed an aesthetic sense

Not in the pre-conceived “artsy” sense. Google tends to like websites better if they have the following elements. Google depends on how clean and accessible your content (and code) is to its algorithm and to your site visitors.

6.1 Site navigation
Your site navigation needs to have a clear hierarchy and include text links. Every page should be reachable from at least one static text link.

6.2 Include a site map
Your site needs a site map, which needs to be submitted to Google once your website is completed. Your site map helps Google learn about the structure of your website and to increase the coverage of the pages of content on your site. If you don’t know how to do a sitemap, ask your web developer to help you.

6.3 Links matter, but be reasonable
Links are very important but make sure that they are of quality value and they came in “organically” (you didn’t do any blackhat SEO to get links). Suspicious spammy looking links are troublesome in Google’s eyes, especially when they come in massive quantities.

6.4 Create a site that’s useful
A website is NOT an online brochure of your business. It is important to look good but if your websites does not provide the information your users need, you are doing it wrong. Each page of content must do its part to tell your story.

Remember, a pretty and cute design might be fun. Making money is MORE fun.

Use each page of your site to serve up content that benefits the people who are searching for what you do and for the search engines to index your content.

6.5 Keyword research: Do your homework first
Keyword research is the new market research. Knowing words and phrases that people use to find your business, your service or product offerings, and your website is a key component of website effectiveness.

6.6 Use text, not images
Images are very important but Google can’t ‘read’ those images. This is the reason images aren’t used as replacement to actual content in a website.

In using images, tell the search engine as much as you can what the images are about by using “ALT tags”.

6.7 Check load times
The faster your website loads, the more Google likes it and the happier your customers and prospects are. The goal of your website is to provide relevant results with great user experience as fast as possible.

You can try to check the speed of your website with PageSpeed or WebPagetest.

7. Embrace Video, Podcast and other Multimedia Output

Video and audio add flavor to a content. It also adds “trustworthiness” when a user sees a video of the product or service moreso, when they see an actual person talking to them. There are many successful web stories of people earning a hefty sum of money from being web celebrities on their own websites.

8. Social enable your Website

Create profiles across the social web to promote your content. This does not entail you to have accounts to ALL available social media channels out there. Instead, focus on those you think will provide the biggest reach to your market.

It is conceived Social Media is different from SEO but they work hand-in-hand to promote your content to the world.

Also do appropriate market research on when is the best time to post your content to reach your market at their most convenient time.

9. Use Smart Anchor Texts

Many web owners get lazy using anchor texts for inbound and outbound links.

Anchor texts are very beneficial for cross-promotional efforts especially with other web owners. The more detailed your inbound and outbound anchor texts, the more search engines learns about your content.

If you can request a blogger or web owner to use a descriptive anchor text when hyperlinking your website, do so.

10. Repurpose your Content

Use slideshare, quora, docstoc, etc. Make an ebook collating all your previous content. Use bits of your content as scheduled tweets. Refer your content on a forum discussion, etc. There are so many ways to recycle content. Make the most of the content that you have to reach more people in your market.

Conclusion

These are only some of SEO tips and tricks to help you in making the search engines “like” your website for increase online visibility. If you have any questions or information to add to this article, don’t hesitate to contact us or reply to this article.