Did you ever find yourself proud of how your website looked like but seem not to get enough traffic at all? Similar to what was posted on Viiwork’s Facebook timeline, even if you are very unique website but nobody sees you, it equates to NO visibility, NO visitors, NO potential ROI.
So what would be the sense of having a business website if no one sees it? Thus, we are giving you tips on how to bring those readers to your site with proven and effective link building strategies.
First of, what is Link Building?
Link building (alternative spellings include linkbuilding and link-building) refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO).
There was a time when Google’s algorithm had loopholes for web owners to take advantage of using duplicate and spammish content and bringing links from link farms (websites that provide no content at all but multitudes of random listings), which in turn gave users futile information to work with.
Google has recently given importance to QUALITY link building using Panda, Penguin, and Hummingbird algorithm updates. This meant changed emphasis for quality content, for when content is well liked and linked to by authority websites and made viral through social media, Google will give priority for that content to be seen first on search-engine results. That is a BIG advantage for a website. It means more traffic, exposure and potential customers.
If you want a detailed article regarding Panda, Penguin, and Hummingbird algorithms and how to work with them for the safety and benefit of your website, feel free to go to the link below:
Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird
Do you have more questions about Panda, Penguin or Hummingbird? This guide explains in lay terms what each of these algorithm changes is about and how to improve your site so that it looks better in the eyes of the big G.
Now that we’re done with defining link building, let’s go to our tips on winning those quality links back to your website.
1. Identify viable link opportunities in your niche. Then, network.
Let’s say you are a fashion designer and you have a website featuring your portfolio, articles, press releases, current work, etc. Everything about your career is in there and you want to expose your skills to the world for more work opportunities. So how do you do that?
You can network with fashion bloggers. Ask them to write something about you and in return you can write an article for them, or feature them in your next article, or ask them to model one of your designs for a news feed, etc.
You can also be a contributor to an online fashion magazine. For each article you contribute you can include a short biography at the bottom with a link pointing back to your website. You will get more readers that way.
So find those people/websites you can ‘network’ with. Offer your services, or trade articles, make a campaign that will be beneficial for both of you, etc.
2. Write content that goes viral
Write killer content for your website with this 4 easy steps:
1. Write your headline content using the “4 U” approach
Headline should be:
1.1 Useful – this must provide an emotional benefit solving a real need issue your reader has.
1.2 Unique – does your headline stand out against competition?
1.3 Ultra-Specific – your headline must describe your article clearly and distinctly.
1.4 Urgent – generate urgency in your readers to give them a deadline.
2. Make professionals edit your headline
You may be the master of your content but it does not mean it could not be made better. Besides, having another professional (and expert) pair of eyes go through your article can point out flaws like grammar, spelling, or point out another reader perspective.
3. Invest in killer content
Here are 4 approaches to create killer content:
3.1 Make it controversial. Something that would be debatable and questionable.
3.2 Check what is trending and spin an article around it.
3.3 Create lists. People like them.
3.4 Be inspirational.
Your content should be of quality that people will want to share them. Be creative and informative at the same time.
For reasons why a content isn’t going viral, you can check the infographic below:
3. Don’t rely on automated link building softwares
This is not to trash link building softwares. What is emphasized here is how to use these softwares correctly.
Link building softwares will make lives easier but if you are spreading tons of comments/links using the same anchor text (the text that appears highlighted in a link, which directs to another page) in a day, Google views this activity suspicious and will rank your website lower or completely remove it from search engine results.
These softwares are extremely useful to research for those websites you could link to. If you want to spread your website link as much as you can without compromising how Google sees you but don’t know how, hire a professional or contact Viiworks for FREE consultation regarding this service.
4. Don’t forget about Social Media
Social Media influence search engine results, playing vital role in offsite optimization (method of increasing a website’s rankings by influencing its relationships with other websites, primarily links found on other websites to the target web site).
Similar in traditional advertising, the more you are seen online, the more you will be remembered and recognized in your niche. Think of TV commercial segments and how often the same ads come out during primetime.
Each social media account caters to specific crowd and niche. You need to know which social media will best serve your website objectives and where your market often goes to. From there, you can study, post and examine data on the best number of times and schedules to post.
If someone is asking you something from a social media post, reply to them promptly.
Jump into group and forums to join in discussions.
When someone thanks you, reply back with a “You are welcome”.
Sometimes, take the first initiative to contact someone and ask how their day was.
Many often forget to do this online just because they don’t see someone face to face. Remember, to engage is to build relationships, which is beneficial in the future.
6. Meet People in Real Life
You can’t stay holed up forever and depend on the internet to bring visitors to your website. Meeting people has to be the highest ROI link building activity when done right. Go to conferences, join events, be a speaker, etc. It builds trust and credibility for you and your website.
Link building is the online version of “networking”. It’s all about building relationships that would benefit your website via Google’s watchful eye. When Google sees legit websites linking back to your website and that your content went viral, thus broadening market exposure, you get Google’s thumbs up sign.
So invest in quality content, reach out to peers, network in your niche, build credibility, gain referrals, and you’re on your way to online success.