Going through a sales agenda equates to dispatching your sales personnel to do their field work. There is no revenue involved here, no prospecting, no lead generation, or no client visits at all. All of these elements that are connected to a sales meeting can result in one of two scenarios. Depending on how you planned your sales agenda, this can become a chance for everyone in the company to earn a huge ROI (Return Of Investment) on their time or a complete time waster.
Planning Your Agenda
In order to achieve your target, it is in your best interest to apply a standard format when it comes to your sales meetings. This will let everybody know what to look forward to. A vital thing to think about for this case is the duration of your sales agenda.
45 minutes to one hour should be ample time for your sales meeting. Keeping a schedule will help avoid time wasters and other delays. If your sales agenda needs more time to complete, give your audience a break to give everyone a chance to refresh their minds.
Organization Is Key
It is crucial for sales meeting to have a structured agenda. This will make it easier for everyone to understand the goals that you wish to achieve. It also gives them enough time to prepare the materials needed to meet these goals.
What should be included in your sales agenda? Sales meetings don’t have to be complicated. All you need is to be organized. Your sales agenda may consist of these parts:
– Introduction to the sales meeting.
You can go over your sales agenda after welcoming everybody to the meeting. This would normally take up to five minutes; so, it should be easy to do.
– Corporate announcements.
This activity can also be completed in five minutes. This is where you inform your colleagues of the recent accomplishments of the enterprise. It is also a good opportunity to recognize people in the department who helped the company in any special way.
– Acknowledgment of key accomplishments in the department.
Another five minutes can be allotted to recognizing any special goals met since the previous sales agenda, new networks or e-commerce solutions forged, or campaigns won.
– Initial sales agenda presentation.
This core component of the meeting should take up around 30 minutes. Remember that if this part lasts any longer, give everyone a break in the middle. This part of the meeting deals with the forecasts, goals, and strategies of the company for a specific sales campaign.
– The open forum.
After the core presentation is done, allot about 10 minutes for a question and answer portion. This will help everybody in understanding the sales agenda better. Engagement of everyone in the meeting is highly-encouraged at this point of the meeting. If no questions were raised, initiate it yourself by asking questions or clarifying items mentioned during the presentation.
– The conclusion of the sales agenda.
Use the remaining time to emphasize your key points and overall message. Always finish the sales meeting in a positive manner to influence your sales personnel. Employees who are inspired will definitely perform their tasks efficiently.