Top Social Networking Platforms

social media tools

The influence of social media in the society is undeniable. It is simpler for people to communicate with others anywhere in the world. Companies also gained a lot from social media platforms. Nowadays, most online marketing specialists promote the use of social media marketing as a viable and effective tool of promoting businesses on the World Wide Web.

Understanding Social Media Marketing

Social media marketing is a great way for you to reach your target audience and engage them at a personal level. It also helps increase your online visibility and search engine results ranking. An effective social media marketing plan can boost your online credibility and establish you as an authority in your chosen field.

Social Networking Sites Options

If you have an online business, you need to have more than just a website to be successful. Using social networking sites can greatly help increase traffic to your website and gain additional income for the business. Here are the best social network sites you can use:

Facebook is one of the biggest social networking sites around the world with an approximately 500 million users. Tap this growing population by creating business and fan pages for your customers to like and follow. Facebook fan pages are a simple way for you to engage your customers and keep them updated at all times.

Twitter is a micro-blogging site designed for people to easily share interesting links and content. You can link website URL on your tweets and direct customers to your website for additional online traffic.
icon linkedinLinkedIn
If you want to connect with other people or companies that are related to your business, this is the place to be. LinkedIn is designed for business professionals and companies. It allows you to expand your network and make connections with key people in the industry. LinkedIn can also help establish your online credibility and reputation.

Another famous social media website is Pinterest. The site allows users to “pin” links, photos and videos on their board, and share them with other users. You can share products/services descriptions, news, and other content on your website through Pinterest.

When it comes to web traffic, nothing beats Google so it is only apt to add Google+ as one of the social networking sites you should be part of. Google+ allows you to share your content with the whole Google community. Some reports that sharing content on Google+ helps get your website indexed faster by Google, which can greatly help increase the traffic on your website.


Subscribing to review and check-in websites like Google Places, Yelp and Foursquare can also help boost your online visibility. You can also try joining social bookmarking sites like StumbleUpon for additional web traffic.

Social media marketing is effective to help build your brand online. But just like any marketing plan, hard work and consistency will determine your success. You also have to make sure that you provide quality and relevant information to your customers at all times.


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