Is Black Hat SEO Really That Effective?

Black Hat SEO is still efficient in the short term. Individuals would not use them anymore if they were useless. On the other hand, these SEO services may be efficient, but they have their confines which can go wrong at any time. To help you understand the risks involved in using this unscrupulous search engine optimization method, here is some helpful information:

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What is Black Hat SEO?

This form of on-page or off-page optimization simply goes against the policies of search engines like Google. While people will not serve prison time for doing this since it is not against the law, search engines can easily ban a website. If your website is banned, that means no web traffic, no leads and no sale for your business.

There are different black hat SEO strategies in the market. Keyword stuffing is a perfect example. In the past, what SEO webmasters do is to stuff as many keywords in an article to make it faster for Google to crawl their blogs or websites. These websites are then ranked higher in search engine results ranking.

Some sites that use black hat SEO strategies are actually valid and offer quality content but majority of them are junk, and don’t offer consumers the information they need. Luckily, recent changes in Google algorithm led to the removal of “spammy” or “junk” websites.

Tread Carefully If You Are Using a Black Hat SEO Tool

Some webmasters who offer SEO services use applications like Magic Submitter, SENuke X, and Rank Builder to help with page rank of a specific websites. These programs allow you to easily place links in multiple websites automatically. Many use these tools because they’re faster and more convenient to use than manually submission.

However, these tools were not created for black hat SEO and were mostly designed for legal purposes. The problem lies with users who wish to fast-track the success of their website online.

Black or White Hat SEO?

When it comes to search engine optimization, there is no clear answer on what really is the best strategy. It is a trial and error process until you find the strategy that best suits your needs and preferences. Although it has been proven that Black Hat SEO technique is effective, it is best to stay away from it. Its negative effects may cost you your website and your business.

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