For breaking news story these days, where will you most likely go if you want that information in a snap? You might visit your favorite social media platforms and find highlights of it in your newsfeed, or you could browse major news websites for the whole story.
Whatever the event is, you can bet that digital channels will have real-time updates on the story and its developments. The fact is that Facebook and Twitter are leading the way, as applications for news consumption and lines of communication.
The industry of digital media has advanced to deliver information streams with the latest updates any time of the day. The problem is that conventional marketing models are still mostly planned in advance, and this will not do.
Individuals are used to getting content that is relevant, quick and brief. This is where real-time marketing comes in, which aims to immediately connect the target audience with the service or product they need. Rather than formulating marketing campaign in advance and implementing it based on a fixed schedule, this type of marketing is designed on a plan that centers on instant feedback from consumers as well as any relevant and current trends.
There are too many social and digital tools available for marketers to help discover what is currently important to their market. Brian Solis introduced the first Conversation Prism in 2008, giving marketers a curated overview of the most helpful tools for research and engaging with their market. By year 2013, the Conversation Prism was updated. It has 26 social media categories with at least six brands each. Various channels are classified by their function to the end user, like “photos”, “music” and “social curation”.
Why is this method of marketing considered important?
Marketing efforts are more effective thanks to the constant evolution of social media. As companies make use of popular social websites like Twitter and Facebook, they can collect the latest information about their customers. In a short span of time, this data can be turned into a marketing message or promotion that can be shared with other users.
A lot of people want to be a part of or know about the newest fad or latest trend. If the firms intentionally build their advertisements around a current craze or happening, the service or product they are trying to sell might attract more potential buyers.
The consumers of today are used to immediate satisfaction, so customizing a significant marketing message and directing it to the target audience at the right moment may entice them to make a purchase. This is because they will notice the instant benefit that they will gain from it.
How can you make this work for your brand?
Make use of real-time marketing in your social media activities to interact with your target audience, and then use it as a guide for your marketing strategies to reflect their interests. Here are additional valuable tips:
Listen to your target audience
Put up alerts in your social media platforms to know when your brand, the merchandise that is related to your brand, and the competition is mentioned. This is an opportunity to quickly plan your marketing and immediately provide the correct services or products that the consumers need.
Be familiar with your industry
Regardless of what your business is, there is a whole industry out there that encompasses what you do. Take some time to read the latest news and trends in your industry so your marketing materials can adapt to those trends. At the end of the day, your brand will be able to keep up with the latest trends through campaign materials that look timely and fresh. Being abreast of what’s up in your industry pays off.
Know your audience
Similar to any form of marketing, it is important for you to be familiar with your target audience. They will indirectly lead you to what kinds of services and products your business will provide, as well as the method you will use to increase consumer interest in your services or products.
Be ready for anything
Getting ready for your real-time marketing campaign is easy when you know how. Get the right technologies for the job, including social media apps, pop-up advertisements, email marketing technologies and remarketing technologies.
Be ready to observe the buzz or trend and quickly post a proper reaction to it. One thing that can help here is having a schedule or calendar of holidays and events that buyers might be interested in.
Build the material
Now that you have the technology, prepare the tools of the trade for any event. Utilize SEO (Search Engine Optimization), social media listening, Google AdWords, apps, banner advertisements, white papers and other forms of content marketing, PR, eBooks, Twitter, blogging and email campaigns to capitalize on the current trends and give sales a much needed boost.
Follow the tips and utilize real-time marketing plan in order to maximize the digital tools available at your disposal. If you continue to apply these strategies to your brand promotion, you will get a higher rate of conversion, a dramatic upsurge in lead acquisition, and more overall profit from sales.
Because you are making the effort of understanding your target audience and interacting with them to earn their trust and build a good reputation, these efforts will be rewarded in the end.
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