Why Social Media Is Good For Business

Social networking sites are one of the driving forces in the Internet nowadays. Facebook, Twitter, Pinterest and LinkedIn are just some of the most popular sites all over the world. These social media platforms have made it easier for people to communicate and share information in real time.

Social media also made it possible for businesses reach their target audience and build relationships with their customers. It is also an effective medium for promoting products and services online.

Benefits of Social Media

Let’s say you have a website with substantial traffic, wouldn’t want to have more? An effective social media marketing plan can help increase traffic on your website and gain quality leads for your business. It can also help increase the online visibility and search engine ranking of your website. Social media is good for your business because:

1. It makes you an authority
When consumers want information, they read articles or watch videos of experts. Social media marketing can help you establish your business as an authority in your chosen niche. With proper branding and quality content, you gain the trust of your customers. They will see you as trustworthy and credible source of information.

2. Majority of people are on social media
Most people nowadays have at least one social media account and your customers are one of those people. Social networks make it easier for you to find and connect with your target audience. All you need to do is to have a clear understanding of the buying habits of your customers in order to create a marketing plan that will meet their needs.

3. Lets you manage your online reputation
You can easily manage how your customers see you with the help of social media platforms. Facebook and other sites let you communicate and build relationships with your customers. It also allows you to keep them updated of the latest news, changes or contests on your website.

4. Keep track of your competitors
Companies know how influential social media can be to business. An effective social media marketing plan can give you an edge over your competitors. Joining social media sites can also give an idea of how well or badly your competitors are doing. You can modify your strategies based on these observations.

5. Social media sites are easy to access
Thanks to smartphones and tablets, it is now easier for consumers to access their favorite websites and social networks anytime. If you have a social network accounts, your customers can easily reach you even when they are on the go.

Social media as a marketing tool can be overwhelming at first but the rewards are huge. A well-prepared social media marketing plan will help maximize the earning and growth potentials of your business.

Reasons Your Business Is Not Ready For Social Media

Internet marketing has changed the landscape of marketing and advertising industry. Search engine optimization and link building are just two of the wide range of tools companies can use to maximize the earning and growth potential of their business.

Social media marketing is another key Internet marketing strategy in the market nowadays. Social networking sites like Twitter, Facebook and Pinterest are the perfect places to promote your products and services. Or is it?

The Downside of Social Media

If you have an online business, you probably read news or articles on how social media can help increase your online visibility and web traffic. Though it is undeniable that social networks are helpful, it does not mean that it is right for your business.

Before jumping on the bandwagon, check out the reasons why your business may not be ready for social media:

  • Lack of Commitment
    The notion that being part of a social network will give you instant leads is a misconception. Fun as it may sounds but this is not how things work. If you want to gain quality traffic and leads for your website, you have to connect and build relationships with your customers and other related businesses. If you are not ready to commit and invest time for this, it can be frustrating for you.

  • No Marketing Plan
    Social media marketing is not rocket science. But you need to have at least a general idea of how things work. You have to understand your business goals and how you can use social media to achieve those goals. Without a basic marketing plan, it will be harder for you to achieve the results you want. So before you start joining the different social networking sites, be sure to have a social media marketing plan.

  • Lack of Interest In Writing
    One of the components of a social media marketing strategy is a blog. Your company blog is designed to attract and engage your customers using quality and relevant content. Aside from the blog, you also need to write content on your website and social media accounts to keep your customers updated. If you find article writing as boring and unable to devote time on it, it is a sign that your business is not ready for social media marketing.

  • Too Much On The Plate
    Social media marketing can be time-consuming especially during the first stages of the marketing plan. It will require you to spend hours and months updating your blog and social media accounts on a regular basis instead of focusing on other aspects of the business. Unless you know how to maximize your time well, it is best to avoid social media for now.

There are several things you need to consider when it comes to social media marketing. You need to plan your marketing strategy well before doing anything to avoid problems in the future. If you think that your business should jump in the bandwagon, I suggest that you get the services of professional Internet marketing firms to handle your social media management campaign.