The SWOT Analysis refers to a direct model that studies the threats, opportunities, weaknesses and strengths of a business in order to establish a marketing strategy foundation.
For this process to be effective, it considers what a company can and cannot do while taking into account any positive or negative conditions associated with the firm’s services or products.
Regularly considered an essential part of planning, the SWOT (strengths, weaknesses, opportunities, threats) Analysis delivers enormous value while being simple in a clever way. This process merges the data taken from the environmental analysis and splits it in two parts: external issues (this focuses on threats and opportunities) and internal issues (weaknesses and strengths).
This stage of analysis (apart from applying other types of web analysis) lets a company find out if there are factors that will help them accomplish a particular goal (because of an opportunity or strength that is present) of if there are complications that must be addressed before the target result is attained (due to threats or weaknesses).
If you are conducting a SWOT Analysis for your organization, this is what you should do:
- Jot down the strengths, weaknesses, opportunities and threats that your business has.
- Separate your strengths into two sets:
- The ones that can assist in taking out possible threats to your company
- The ones that will optimize the use of whatever opportunities your organization will encounter.
- Split up your weaknesses into two categories:
- The factors that require you to quickly and completely fix and then transform into strengths to avoid possible threats to your organization.
- The factors that need to be corrected before you can utilize opportunities.
- As you go through your business plans, make use of the lists you created.
Work out actions and strategies that will take advantage of opportunities and generate campaigns for dealing with weaknesses or threats which could be detrimental to the future of your company.
Some industry veterans recommend illustrating the external threats and opportunities in the site analysis before the weaknesses and strengths. Whatever arrangement you prefer to work with, it is best to look at all parts in detail:
What issues can possibly harm your company? Threats involve uncontrollable factors which could put your entire business or marketing plans at risk. There are also external elements that may occur which you cannot manage, but can be used to your advantage if you address them properly. Classify the threats based on “possibility of incidence” and “significance”.
Your organization will have an easier time responding to any potential threats if you are good at identifying them. And if you are thinking about any contingency plans, you can always refer to these threats and how the organization dealt with them.
This factor covers the external attractive aspects that are the reasons why your company will prosper and even be in business. What available opportunities in the environment, or market, will benefit your organization the best?
Opportunities will show you how much potential your business will have when it properly implements its marketing campaigns. These may be the results of your company generating demand for its value-added services, constructive market observations about your firm, correctly addressing issues when they arise, lifestyle changes or market growth.
Put timeframes around any opportunities you see, especially if you know that they will be useful for your organization. Is this a window of opportunity, or is it ongoing? Is your timing perfect?
Take note of your firm’s weaknesses, because these factors that prevent it from maintaining or getting a competitive edge can be controlled. Do you notice what areas your company needs to improve on?
This covers elements like poor business location, lackluster service offerings, inability to access certain technologies or skills, limited resources or lack of industry experience. They are the negative facets in your company that puts it at a competitive handicap or keeps it from providing the right services that your customers deserve.
You need to resolve these areas in order to keep your edge over other companies. This will become a helpful part of your SWOT Assessment, particularly if the company can zero in on its weaknesses and immediately identify them.
These define the positive qualities internal to your firm, whether they are intangibles or tangibles. Just like the weaknesses, you can do something about them. What does your company excel at? What resources does it have? What makes your organization stand out from the competition?
It is a good idea to analyze your company’s strengths by area, like organizational structure, manufacturing, finance and/or marketing. Strengths showcase the positive internal aspects of your enterprise aside from adding value to it, providing it a competitive advantage in the process. This is a chance to refresh your memory regarding how valuable your business actually is.
Studying the SWOT Analysis and its insights will be good for any business that wants to continue thriving.