Finger Friendly Design Tips for Your Website

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On April 21, 2015, Google updated their online search algorithms to rank every website based on whether they are implementing responsive web design or not. This basically means that websites which are mobile-friendly will get top ranks in the SERP (Search Engine Results Page), while the ones which are not optimized for portable devices will experience a significant drop in their rankings.

These updates essentially mirror the necessities in the evolving internet browsing atmosphere of today. Thanks to advances in technology and the growing number of manufacturers that are producing affordable mobile products, people can now surf the web via smart watches, smart TVs, game consoles, tablet PCs and smartphones aside from their laptop or desktop computers.

Now that a big percentage of web traffic can be accessed by anything with an electronic touch interface, experts will no longer recommend webmasters to optimize their links for portable internet browsers. It is now a must to implement responsive web design for compatibility with various screen sizes and a multitude of devices, because if you decide to continue ignoring this warning, it will eventually hurt your website ranking.

So how do you maintain a website that is finger friendly? Here are some guidelines that you will find useful:

Quick loading web pages are the best pages

Nothing is more frustrating than visiting a website and waiting a long time for all of its content to load. A lot of visitors will not and should not wait for a site to load, and will go somewhere else if it takes too long. If this was 1995 and we were just using a dial-up connection, it may have been forgivable. The problem is, it is not.

Minimize the proportions of your graphics

If your site takes a while to load on a desktop or laptop computer, imagine how much longer it would take for it to load on a mobile device. Keep in mind that portable products may often run on slower, metered data connections especially if there are no Wi-Fi hotspots, so users may leave your site if it does not load in a minute. Try reducing the size of your images to decrease the overall loading time of the website.

Fix any broken graphics

Speaking of images and other graphics, whether people are navigating your site to get some information on something or to make a purchase, it is not good to see missing graphics. If something goes wrong with your images and you are unable to fix it for the meantime, place an “alt tag” that will give search engines and users an idea of what you were trying to display in that space.

Make sure that all your hyperlinks are working

If you are operating an e-commerce website, the secret to losing a potential customer in an instant is to present him or her with a site that has hyperlinks that do not work (the same goes for links that will lead them to another site with unrelated ads or questionable content).

It is the responsibility of the webmaster to inspect the site on a daily basis to check for broken links, because any online business cannot afford to lose any potential leads. Search engines are getting smarter, and are flagging websites with broken links while lowering their rankings in their SERPs.

Your site must work with different mobile browsers

Some portable devices will allow users to install an additional web browser or two (whether it is due to personal preference or compatibility purposes), but others restrict people to only use the provided browser. If your web design caters to just one type of platform, other users who are looking at your site with other types of mobile browsers might not see everything it has to offer.

Proofread your content well

Always check the grammar and punctuation of your site. Nobody will enjoy browsing a page that is full of errors. It also shows a lack of professionalism on your part, which will bring your bounce rate (a rate of measurement that determines how often people leave your site immediately after landing on it) higher. You want that factor to stay at a minimum.

Place your contact information

In any event your visitors have to get in touch with you for inquiries or feedback on the website, it is important to leave an email address. This will also give people the impression that you will not take them for granted, helping you build a good relationship with your audience.

Following these user experience tips for responsive web design will surely benefit you and your website. Remember that you have to keep Google happy so that it will continue ranking your website high. Doing this will bring a lot of web traffic from people using both computers and mobile devices.

How to Perform a SWOT Analysis for your website

SWOT Analysis

The SWOT Analysis refers to a direct model that studies the threats, opportunities, weaknesses and strengths of a business in order to establish a marketing strategy foundation.

For this process to be effective, it considers what a company can and cannot do while taking into account any positive or negative conditions associated with the firm’s services or products.

Regularly considered an essential part of planning, the SWOT (strengths, weaknesses, opportunities, threats) Analysis delivers enormous value while being simple in a clever way. This process merges the data taken from the environmental analysis and splits it in two parts: external issues (this focuses on threats and opportunities) and internal issues (weaknesses and strengths).

This stage of analysis (apart from applying other types of web analysis) lets a company find out if there are factors that will help them accomplish a particular goal (because of an opportunity or strength that is present) of if there are complications that must be addressed before the target result is attained (due to threats or weaknesses).

If you are conducting a SWOT Analysis for your organization, this is what you should do:

  1. Jot down the strengths, weaknesses, opportunities and threats that your business has.
  2. Separate your strengths into two sets:
    • The ones that can assist in taking out possible threats to your company
    • The ones that will optimize the use of whatever opportunities your organization will encounter.
  3. Split up your weaknesses into two categories:
    • The factors that require you to quickly and completely fix and then transform into strengths to avoid possible threats to your organization.
    • The factors that need to be corrected before you can utilize opportunities.
  4. As you go through your business plans, make use of the lists you created.
    Work out actions and strategies that will take advantage of opportunities and generate campaigns for dealing with weaknesses or threats which could be detrimental to the future of your company.

Some industry veterans recommend illustrating the external threats and opportunities in the site analysis before the weaknesses and strengths. Whatever arrangement you prefer to work with, it is best to look at all parts in detail:

Threats

What issues can possibly harm your company? Threats involve uncontrollable factors which could put your entire business or marketing plans at risk. There are also external elements that may occur which you cannot manage, but can be used to your advantage if you address them properly. Classify the threats based on “possibility of incidence” and “significance”.

Your organization will have an easier time responding to any potential threats if you are good at identifying them. And if you are thinking about any contingency plans, you can always refer to these threats and how the organization dealt with them.

Opportunities

This factor covers the external attractive aspects that are the reasons why your company will prosper and even be in business. What available opportunities in the environment, or market, will benefit your organization the best?

Opportunities will show you how much potential your business will have when it properly implements its marketing campaigns. These may be the results of your company generating demand for its value-added services, constructive market observations about your firm, correctly addressing issues when they arise, lifestyle changes or market growth.

Put timeframes around any opportunities you see, especially if you know that they will be useful for your organization. Is this a window of opportunity, or is it ongoing? Is your timing perfect?

Weaknesses

Take note of your firm’s weaknesses, because these factors that prevent it from maintaining or getting a competitive edge can be controlled. Do you notice what areas your company needs to improve on?

This covers elements like poor business location, lackluster service offerings, inability to access certain technologies or skills, limited resources or lack of industry experience. They are the negative facets in your company that puts it at a competitive handicap or keeps it from providing the right services that your customers deserve.

You need to resolve these areas in order to keep your edge over other companies. This will become a helpful part of your SWOT Assessment, particularly if the company can zero in on its weaknesses and immediately identify them.

Strengths

These define the positive qualities internal to your firm, whether they are intangibles or tangibles. Just like the weaknesses, you can do something about them. What does your company excel at? What resources does it have? What makes your organization stand out from the competition?

It is a good idea to analyze your company’s strengths by area, like organizational structure, manufacturing, finance and/or marketing. Strengths showcase the positive internal aspects of your enterprise aside from adding value to it, providing it a competitive advantage in the process. This is a chance to refresh your memory regarding how valuable your business actually is.

Studying the SWOT Analysis and its insights will be good for any business that wants to continue thriving.