Here are a collection of effective strategies for promoting online businesses. These can essential increase your website’s traffic bringing you more customers and business ROI.
1. Increase visibility in your community.
Using a selected channel to where you nourish your community, you have to be a regular moderator and conversationalist. People want to interact with a human and you can do that online by being engaging and regularly answering inquiries. Forums are usual places of community interaction.
2. Participate in online marketing groups.
You can find these in many places like LinkedIn, Google+ (community) and Facebook. You don’t necessarily own these groups but you can join in to participate in discussions. These places connote professionalism and expertise and being a known voice in this circle will bring wonders for your network.
3. Submit information to blogs.
This is most effective if you submit or guest post in an authority blog earning expert credibility, potential increase in traffic and SEO juice from a link you placed in the post or article.
This does not imply to center all your efforts in guest posting. A content’s worth will show its effectiveness through comments and number of shares regardless of the post’s location.
4. Reward Existing customers.
Websites like Mashable and tutorial sites have a badge system wherein you earn a specific badge from a cumulation of activities you did on the website. It epitomizes a sense of accomplishment for the visitor and will initiate further engagement. It’s similar to card cash bank systems, wherein you earn points you can later use through continuous card use.
5. Get your customers to bring in new customers.
This can be considered as incentives for new and regular customers. Some voucher sites had done this. For every successful referral you send to the website, you earn additional points you can later on use to buy vouchers. Think of an amazing incentive your customers can’t say no to.
6. Spruce up your website.
They did say pictures speak louder than words. So a very clean and aesthetically beautiful website can garner a great number of audience, provided it’s user friendly and engaging.
If you could, strip the page of anything like headers, menus, footers, etc. At times, you want to provide minimum distractions from the content or opportunities to click away.
7. Provide free, helpful information to your customers.
The reason the web became so huge is because people want to find information fast and easy. Create a landing page that is uniquely designed to address a specific problem your product/service is addressing. So be sure to provide easy access to your most important information.
As stated in item #6 above, lessen or remove distractions for landing page effectivity.
8. Create amazing content with call-to-action (CTA).
Create amazing content like an ebook about some part of your product/service. Make it informative and beautiful. Then add a CTA graphic you can put on your website, bottom of blog posts, on social media and in your email signature.
Make a landing page for your CTA to expound on its message. Include a lead gathering form for users to leave their names and email before they could download the ebook. Successful lead generation must be followed up with an autoresponder email or some marketing feedback tool to nourish your relationship with the lead.
Remember this: You need to give before you can take. This applies a lot to online marketing.
9. Have a 60-second animated video.
A 1 minute videos is a powerful tool in variety of marketing initiatives. It can be placed on a company website, posted in social media, shown in trade-shows, meetings, and presentations. Videos promote higher viewer engagement, increased conversations, and improved SEO rankings.
10. Use email Marketing and RSS
Email marketing and RSS help businesses let their subscribers know the latest buzz related to their product / service. The only problem with email marketing is that the mail can go directly into the spam folder. Thus, using an email authentication method has become essential to resolve this problem.
11. SEO is important. But it’s not the only thing to focus on. Be more wary of your content.
A reminder: search engine algorithms continuously change. Thus, your rankings can fluctuate despite your efforts. Best way to stay on top? Focus on your visitors. How you can please them? How can you make sure they stay on your website?
The quality of information you give on the other hand, is forever. It will stay up there for everyone to access (unless you put the website down) and can be shared for years to come. Should your content be of essential importance to your market, you will be remembered by your contribution to the society.
12. Do a webinar or teleseminar.
A webinar can help build business contacts, showcase business as a recognized industry authority, promote a service/product, and maintain close communication with clients. In addition to that, this helps capture sales leads while keeping expenses low.
13. Start a pay-per-click (PPC) advertising campaign.
PPC ads are great complements to SEO strategies. PPC are easy to set-up, can be launched quickly and sent to targeted traffic and qualified leads. This is a highly effective advertising method for marketers or business owners. The enormous potential reach to add traffic to your website is great, maximizing the return of your marketing investment while enabling measuring tools to determine how effective your campaigns are.
14. Don’t use all social media channels.
Each social media account has its own target market. You must know which market you need to reach to select the appropriate channel/s.
Example:
- If you aim to network and gain business leads, use LinkedIn.
- For a more personal engagement, go to Facebook.
- To showcase products like a gallery or mall shelves, use Instagram and Pinterest.
- For fast-paced updates to reach potential visitors, use Twitter.
- To be found, greatly optimize content via Google+.
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