Secrets to Designing the Best Brochure That Will Represent Your Business

The fact is that you cannot physically be in two places at once. At least your company brochure can travel to many locales, letting prospective and present customers know about your brand. An efficient brochure will briefly but clearly summarize what your firm is about and what it does, while a poorly made one will frustrate or confuse potential clients and steer them to your competitors.

If you are making the best brochure to boost sales or introduce customers to a new service or product, you must be thinking about what to do to garner positive responses. Keep in mind that this project will require you to spend on many things, including printing, graphic design, photography and writing. But cost is not the only thing that you should be concerned with. All of the literature you distribute will leave a lasting impression on your prospective clients. Give them a negative impression, and you may alienate customers or lose sales.

So how will your future sales fliers or brochures be effective? Here are some vital secrets to designing the best brochure or flier that will represent your business:

  1. Know your customers
    Understand your customers before sitting down with your team and brainstorming on your next brochure. Why will they want to purchase your products or services? What significant purpose will it have for them, or what solutions can your services or products offer them? If you cannot answer these questions, ask your customers or salespeople and they will tell you what your flier needs.
  2. Use AIDA as your design model
    This acronym stands for “Attention, Interest, Desire, Action”. For your brochure to be considered efficient, it must attract attention, keep the interest of the prospect, encourage them to desire the service or product, and entice them to take a course of action (examples include returning a post card, calling and scheduling an appointment, or buying now).
  3. Keep your brochure cover free from an image of your building
    You have every right to be proud of your company, especially if it has expanded. Keep in mind though, that your customers are probably not concerned about how much your business has grown, or how huge your workplace is. They only want to know if your services or products will take care of what they need or want. Maximize the space on your flier for advertising your products and services and persuading the customers to make a purchase.
  4. One word: Sell
    Your prospects and customers are only concerned about their business or themselves, not about your firm or what it does. Your brochure must concentrate on the benefits that your products and services will provide them if you want their attention. Keep in mind that people do not purchase answering machines just to store messages. They use these devices to make sure that they never miss important calls.
  5. Apply graphics and headlines which will interest your audience
    It only takes a few seconds for a typical reader to glance at a brochure cover and think about reading further or not. If you use boring graphics or headlines on the cover of your flier, only a few people will bother reading all the way.
  6. Utilize headlines that are benefits-oriented
    The moment your recipient is interested and opens your flier, he or she will quickly skim the content inside. Make sure that your headlines keep them interested and guide them through the content.
  7. Bullets are good for highlighting the key features of your services or products
    Business people and consumers alike are often busy and are swarmed by advertisements every day. This is why they normally skim through content. Make use of bullet points that will guide them to the next course of action you want them to perform.
  8. Create inspiration for acting now
    Your efforts in attracting attention or generating desire and interest will be wasted if your prospects have no reason to take the course of action you want them to. The customer will end up moving on to another interesting thing and throw away your flier. Some frequently used offers that manage to entice consumers to buy include purchase rebates for a particular date, free gifts upon purchase within a specified date, and special discounts that expire after a few days. Your brochure can also remind customers to buy now because of limited quantities (assuming they are really rare) or because they will become more expensive over time.
  9. Open your lines of communication
    The best brochure will include important details about your company, including your website URL, phone number and business name if your customers want to contact you. It is also a good idea to add links to your social media accounts like Google+, Twitter and LinkedIn to promote your brand and what it does.

    Use these secrets to designing brochures that will best represent your business, and your company will surely grow!

For brochure inspiration check out the gallery and links below:


Card - Secrets to Designing the Best Brochure That Will Represent Your Business

How To Effectively Design Your Business Cards

How To Effectively Design Your Business Cards

One powerful marketing tool that is often taken for granted by its specialists is the traditional business card. If your business cards are appropriately designed, these 3 x 2.5 or 3 x 5 pieces of paper will not just display your contact details. They will let people know why they should get in touch with you in the first place.

The fact is that most individuals in the present society “jud­ge a book by its cover”. It takes less than a minute for a potential client to create a lasting impression about you, so you only have one chance to change their opinion. For you to have more business and garner a reputation for being effective, your business cards should tell everyone to “take heed and notice”.

It is good practice to bring self-promotional material with you. You might meet an old friend on the street who can be a future business partner, or you could be attending a function for networking purposes and encounter major influencers. With this in mind, here are tips that will help you turn your business marketing cards into your advertisement:

It’s All about Color and Size

Before starting the design process, carefully choose a business card printer by looking at the sizes of the cards they provide (and if that is what you are searching for) and the file types that they support. The standard size for business cards is 84 mm x 55 mm, while the common measurements for a document are 1039 x 697 pixels (taking Bleed into account). Make sure that the images you utilize are of 300 dpi or more to achieve a high quality effect.

Instead of working with an RGB color mode, try using the CMYK system. The acronym which is used in color prints refers to Cyan, Magenta, Yellow and Black (in this case, the color black is called “Key”). It is a subtractive system that masks colors on a white or light background, lowering the color and amount of light which the paper will reflect.

Get the Bleed Area Ready

Bleed is printing jargon for a segment that exceeds the perimeter of the sheet prior to trimming, or the section which will be removed. This area allows the printer a bit of space for factors like design inconsistencies and paper movement. Once this part is taken out, the finished product should have no unprinted boundaries.

You need to get your Bleed area ready for your card design, unless the background color of your design will be white. This process involves highlighting a sector within the document, normally 3 mm thick (this may change based on the printing firm) with the same color as your background color. This will keep any unsightly border strips from appearing around the cards.

Steer clear of Borders

As much as possible, do not add borders to your business card designs. While these may look good, you will probably notice some irregular edges when cutting the cards. Every printer has room for errors when cutting cards, which may be as little as a millimeter, so some variance is to be expected.

Make the most out of Complimentary Colors

Select colors that are pleasing to the eyes. A mixed bag of bold and bright colors might make your business cards unique, but they may be unique for the wrong reasons. It is also a good idea to use the same color scheme with all your media (ex: e-mail signature, social media accounts, corporate site) to build a professional picture of yourself. You can use a lot of tools available over the Internet for creating the best schemes, and there are online communities which help each other.

Your Text Has To Be Readable

When it comes to designing business cards, this crucial element is sadly overlooked at times. If your clients have to squint or strain their eyes just to read your e-mails or website address, there is something wrong. Ensure that your text is a minimum of 8 pt in a bold color and readable font.

Anything less than 8 pt will still appear fine on a computer monitor, yet look like an ink blot when put on paper. Highlight your contact information by making the characters bold and bigger than the rest of the text. Speaking of important information, make sure that your business marketing cards have the details which clients may find useful.

The following elements are essential, but feel free to add to this list:

  • Name – Use the name that your contacts are familiar with.
  • Occupation – This is where you define your job scope or mention what you do for work.
  • Contact details – Social media profiles, company address and phone number, work e-mail address, etc.
  • QR Code – There are online QR Code generators you can use to visually present vCards, phone numbers or web addresses.

Use these guidelines to effectively design your business cards.

For inspiration on what you can do with your design cards, refer to business card designs below:

Business Card Designs Gallery

Other Business Card Designs References