We are getting a lot of questions about SEO from clients and we thought of compiling them here as reference to everyone who has similar questions about SEO.
Client: What tangible results can you give me from onsite-seo?
By definition, onsite SEO is fixing a website to make it search engine friendly. This is pretty technical and is not done for search engine compliance alone but also to drive results.
Here are some question guidelines to see if your website is optimized to be search-engine friendly:
1. Is your website using the right keywords to be found by search engines and be seen by your potential customers?
2. Is your website taking an enormous amount of time to display videos, photos and content? Onsite SEO can optimize content so it will be search engine and user friendly.
3. Is your content original, worth reading, and viral worthy with the right keywords in place?
Google has expert eyes to see if your website has relevant content. If Google finds your content spammy, has plagiarized content (with no credit or hyperlink to actual source), or of less quality, you should not expect your website be found on search engines.
Client: Why should I get SEO services?
SEO work is not a one man or two man’s job. It involves a team of experts working on different aspects of SEO. Team members are a copywriter, an SEO strategist, a proofreader, a linkbuilder, a data entry specialist and more.
You can think of an SEO team as a 24/7 marketing team which continues to work after office hours. Traffic from potential customers continues to go to your website. Building quality articles especially for highly competitive niches such as travel, food, health, real estate, etc. will take a lot of articles to be written, posts to be shared strategically, linking to other websites, referring traffic to your website, etc.
More so, search engines update their rules from time to time. It is the same with user behaviour’s online activities. Having your own reputable SEO company work for you will eliminate all guess work on how to overcome this changes and continue your increase in ranking in search engines.
Client: What benefit will I get form it?
Everybody uses the internet to research for a service or product before making a commitment (purchase). Having the right internet presence would surely direct customers and profit to you.
According to a Nielsen global survey,
… the Internet is an important influence on consumers interested in buying new products in categories like electronics (81%), appliances (77%), books (70%) and music (69%). The trend is catching on in consumption categories too—such as food and beverages (62%), personal hygiene (62%), personal health/over-the-counter medicines (61%) and hair care (60%)—with respondents in Asia-Pacific, Latin America and Middle East/Africa most engaged in online decision-making. More than half of all global respondents consider the Internet important when it comes to purchasing new clothing (69%) and cars (68%).
Client: What effective keywords should I use for me to rank number one?
Onsite SEO provides keyword research for you. To rank #1, paid ads can be used to give quicker results. For offsite SEO, it will take longer time to build traffic organically especially for those belonging in a tight niche or market (e.g. hospitality, health and wellness, travel, etc.)
Client: Why is SEO expensive?
As answered previously, SEO compromises a team of experts doing their function to give results.
Imagine paying a team of 5 or 10 people in a month (wages, benefits, plus all the motivational schemes to make their creative juices running), plus all the tools used to create, maintain and monitor your website’s search engine rankings.
However, if you compare the expenses of traditional media costs like in TV, print, or radio commercials which are shown in a limited time, and add the costs of producing these advertisements, you can benefit more with SEO which drives long term results and is one of the most affordable and effective marketing strategies.
Client: Why does it take so long to get results (for 6 months)?
Offsite SEO is the organic way of increasing search engine rankings. Of course it will take time to write contents, build an audience and links to drive enough traffic.
For faster results, you can opt for PPC. However, it can be pretty expensive especially if done constantly to retain rankings.
Client: What ROI will I get?
The more internet searches where your website would appear means more traffic, more people knowing your company, more potential customers. Next step for every SEO company is converting this leads into traffic. Data derived from analytics due to increased web traffic can also help your business make good decisions into where to focus your marketing and sales efforts.