CloudFlare Increases Your Website Speed and Security



Viiworks is happy to announce our partnership with CloudFare! With CloudFare, we can make any website twice as fast and protect it from a broad range of web threats.

Today, hundreds of thousands of websites—ranging from individual blogs to e-commerce sites to the websites of Fortune 500 companies to national governments—use CloudFlare to make their sites faster and more secure. They power more than 65 billion monthly page views—more than Amazon, Wikipedia, Twitter, Zynga, AOL, Apple, Bing, eBay, PayPal and Instagram combined—and over 25% of the Internet’s population regularly passes through their network.

Faster web performance

CloudFlare run 74 data centers strategically located around the world. When you sign up for CloudFlare, they begin routing your traffic to the nearest data center.


As your traffic passes through the data centers, they intelligently determine what parts of your website are static versus dynamic. The static portions are cached on their servers for a short period of time, typically less than 2 hours before they check to see if they’ve been updated. By automatically moving the static parts of your site closer to your visitors, the overall performance of your site improves significantly.

CloudFlare’s intelligent caching system also means you save bandwidth, which means saving money, and decreases the load on your servers, which means your web application will run faster and more efficiently than ever. On average, CloudFlare customers see a 60% decrease in bandwidth usage, and a 65% in total requests to their servers. The overall effect is that CloudFlare will typically cut the load time for pages on your site by 50% which means higher engagement and happier visitors.

Cloud flare

Broad web security

Over the course of 2011, CloudFlare identified a 700% increase in the number of distributed denial of service attacks (DDoS) they track on the Internet (see the chart below). As attacks like these increase, CloudFlare is stepping up to protect sites.

cloud flare

CloudFlare’s security protections offer a broad range of protections against attacks such as DDoS, hacking or spam submitted to a blog or comment form. What is powerful about their approach is that the system gets smarter the more sites that are part of the CloudFlare community. They analyze the traffic patterns of hundreds of millions of visitors in real time and adapt the security systems to ensure good traffic gets through and bad traffic is stopped.

In time, Sevenworks Inc. goal is nothing short of making attacks against websites a relic of history. And, given CloudFlare’s scale and the billions of different attacks they see and adapt to every year, we’re well on our way to achieving that for sites on the CloudFlare network.

Signing up

Any website can deploy CloudFlare, regardless of your underlying platform. By integrating closely with Sevenworks Inc., we make the process of setting up CloudFlare “1 click easy” through your existing website company’s dashboard. Just look for the CloudFlare icon, choose the domain you want to enable, and click the orange cloud. That’s it!


CloudFlare kept the price as low as possible and plans offered through Sevenworks Inc. are FREE. Moreover, they never charge you for bandwidth or storage, therefore saving you tons via reduced bandwidth costs.

For site owners who would like to take advantage of CloudFlare’s advanced offerings, they also offer a ‘Pro’ tier of service for $20/month. The ‘Pro’ tier includes all of the ‘Free’ tier’s offerings, as well as extra features like SSL, full web application firewall and faster analytics.

We’re proud that every day more than a thousand new sites, including some of the largest on the web, join the CloudFlare community. If you’re looking for a faster, safer website, you’ve got a good start with Sevenworks, Inc, but the next step is to join the CloudFlare community.

So You Want To Manage Your Omnichannel Marketing…


We now live in this digital age where the average consumer habitually shops for and purchases products and services via computers or portable electronic devices. Because of this trend, retailers understood that they had to improve on their e-commerce and retailing strategies. The big retail chains like Costco, Target and Wal-Mart have devised a number of strategies to leverage the interest of those shopping online and to give their store sales a much-needed boost.

Marketing is now going through quick and significant changes. Current campaigns are steering away from full-scale “push”-based marketing, and gravitating to more customizable 1 on 1 communication between buyers via their electronic devices and channels like blogs and social media. The Return On Advertising Spend (ROAS) and the efficiency of blast e-mail campaigns, television ads and print media is on the decline because of multi-device, omni-channel marketing.

What is this omni-channel marketing about?

The term “omnichannel” is a marketing axiom that refers to a momentous shift where marketers have to offer a continuous experience, regardless of the device or channel that is used. Thanks to rapid advancements in technology, consumers now have the power to transact with a business via social media, a catalog or a mobile application or e-commerce site aside from the usual physical store.

All they have to do to get information on products and services is get in touch with a company by using their desktop or laptop computers, tablets, an app on their smartphones, or a phone call. The goal of multi-channel marketing is for a brand to consistently offer the best complementary experiences for their customers via various platforms.

How can your brand effectively manage this?

The first thing your marketers have to do is adapt a multi-device, omnichannel point of view with the following recommendations:

Be a Customer Yourself

Schedule some time a look at the process that your consumers go through to be able to connect with, research on, or purchase your services and products. Regularly test the UX (User Experience) by filling up the necessary submission forms, interacting with the channels that your brand provides, placing orders and more. This recommendation works best when there are internal as well as external testers working on this. Did all the testers have an easy time with your system, or were there issues that could be avoided? You will now know what to improve on next time after collecting data about the tests.

Segment Your Target Market

Once you have all the test data that you need, study them and select the data you find most useful so that you can categorize your audience appropriately. As you continue on your multi-channel marketing campaign, the data you have accumulated will turn into information that can help your business create detailed profiles of the consumer journey and the consumers themselves.

These rich profiles can eventually be utilized for forming a buyer persona. An example of this involves users who prefer to use Android-powered devices and are within 25 to 35 years of age. If they work in an IT industry or are fond of technology in general, these individuals might only make a purchase after looking at detailed technical specifications. If your products and services are built to cater to this market via an omnichannel campaign, consider placing all of the technical data in your packaging or catalogs to help them with their purchasing decision.

Create Messages or Content That Covers Usage Behaviors and Cases

In any multi-channel marketing plan, the messages and content will always be king. Think about this well, especially if your customers have already looked at or bought a product or service from your business. If that buyer has placed an order in the shopping cart but has not made a purchase yet, the content that you will curate should save the day and reference the intent to buy.

Learn to “Listen and Respond”

Keep in mind that your marketing campaign would not be possible without help from the customer service and support departments, merchandising team and the product team. Learn to listen and respond to any concerns that your teammates may have.

This should also be applied to how you deal with your buyers. There are some customers who may be using more than one device to conduct a single business transaction on your channel. It is your responsibility to listen and respond to these actions. For instance, your e-commerce website must have the ability to save any ordered items that are inside the shopping cart regardless of what channel the user is in. So if the customer preserved his or her orders in the shopping cart of your mobile app, the items should still be there when he or she comes home and logs in via a computer.

Here is an infographic for more information about Omnichannel Marketing.

The Omnichannel Effect

Start applying these recommendations into your omnichannel campaign now so that your marketers can catch up with their target audience.